Where does a man who needs his own offshore drilling platform just to keep the east wing of his house heated get the balls to write a book chiding America for driving energy inefficient automobiles? Where does a guy whose family bulldozed 2.1 million square feet of pristine Hawaiian wilderness to put a Gap, an Old Navy, a Sears, an Abercrombie and even a motherfucking Foot Locker in paradise get off preaching to the rest of us about the need for a “Green Revolution”? Well, he’ll explain it all to you in 438 crisply written pages for just $27.95, $30.95 if you have the misfortune to be Canadian.Much of the discussion I've read about this article concerns whether Friedman's personal hypocrisy is especially relevant, with many liberals comparing this line of argument to similar red herrings of Al Gore having a big house or John Edwards talking about poverty while getting $400 haircuts. And, in a strictly logical sense, it isn't pertinent. But all three of these gentlemen cast themselves public spokesperson charged with convincing others about the gravity of these problems, taking a "consumption for me but not for thee" approach wins them no favors.
Anyway, Friedman has bigger problems. Taibbi kicks it through the uprights.
Full of win.
But whatever, let’s concede the point, forget about the crazy metaphors for a moment, and look at the actual content of Hot, Flat and Crowded. Many people have rightly seen this new greenish pseudo-progressive tract as an ideological departure from Friedman’s previous works, which were all virtually identical exercises in bald greed-worship and capitalist tent-pitching. Approach-and-rhetoric wise, however, it’s the same old Friedman, a tireless social scientist whose research methods mainly include lunching, reading road signs, and watching people board airplanes.
Like The World is Flat, a book borne of Friedman’s stirring experience of seeing IBM sign in the distance while golfing in Bangalore, Hot,Flat and Crowded is a book whose great insights come when Friedman golfs (on global warming allowing him more winter golf days:“I will still take advantage of it—but I no longer think of it as something I got for free”), looks at Burger King signs (upon seeing a “nightmarish neon blur” of KFC, BK and McDonald’s signs in Texas, he realizes: “We’re on a fool’s errand”), and reads bumper stickers (the “Osama Loves your SUV” sticker he read turns into the thesis of his “Fill ‘er up with Dictators” chapter). This is Friedman’s life: He flies around the world, eats pricey lunches with other rich people and draws conclusions about the future of humanity by looking out his hotel window and counting the Applebee’s signs.
